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Overview
Today’s Traveller is a premier Indian platform for industry dialogue, engagement, communication, and brand visibility—delivered through digital channels, print media, and high-impact in-person events. Established in 1997, it has grown into one of India’s leading and fastest-growing business and leisure magazines, widely respected for its editorial quality and deep industry insights.
As part of the Gill India Group, a prominent publishing house known for world-class travel and leisure magazines, travel guides, and Coffee Table Books, Today’s Traveller benefits from a strong foundation and a broad network within the Travel, Tourism, Hospitality, and Aviation sectors. Over its 24+ years of industry presence, the Group has earned a reputation for excellence, receiving several prestigious recognitions—including four PATA Gold Awards for editorial distinction.
The company has built a powerful corporate vertical with unparalleled reach to senior decision-makers across industries. This strong relationship with the corporate world is further demonstrated by the outstanding participation in its long-running MTM & LLTM corporate and trade exhibitions held annually in Delhi and Mumbai.
Today’s Traveller also organizes the renowned Today’s Traveller Awards, celebrating excellence across key sectors. Alongside its flagship publication, the Group offers a diverse portfolio of luxury events, training programs, seminars, wellness experiences, film tourism initiatives, and travel exhibitions, making it a trusted partner for brands seeking meaningful industry engagement and visibility.
What We Did.
As a leading digital agency in Paris, we look to engage with our clients beyond the conventional design and development agency relationship, becoming a partner to the people and companies we work with.
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Challenge
Today’s Traveller sought to evolve from a primarily print-focused brand into a strong digital-first media platform. To remain competitive and expand its reach, the company needed a modern website and upgraded technology stack that could support dynamic content, audience engagement, and scalable digital initiatives.
A key goal was to increase online revenue streams, which required improved digital infrastructure, better content delivery, and enhanced user experiences. The brand also aimed to significantly strengthen its presence and influence in the digital space, ensuring it remained relevant to both its corporate partners and its growing online audience.
The Solution
To support Today’s Traveller’s transition from print to digital, we developed a custom WordPress website integrated with a tailored Content Management System (CMS), enabling editors to easily manage, publish, and optimize editorial content at scale. The new platform provided flexibility, improved content workflows, and delivered a seamless digital experience for readers.
With the revamped digital ecosystem and structured content strategy, the brand significantly strengthened its online presence. Today’s Traveller now has a strong footprint across major platforms—LinkedIn (108,598+ followers), Facebook (123,000+ followers), and Instagram (32,000+ followers)—establishing itself as a leading digital player in the travel and hospitality media space.
By leveraging the right tools, SEO practices, and continuous content optimization, the brand achieved first-page search rankings for its articles, driving higher organic traffic, engagement, and online revenue. This transformation positioned Today’s Traveller as a top digital authority in its industry.